| What is “variable-data printing and publishing”? “Variable-data printing” is a form of on-demand printing in which all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.When you use your word-processing software to do a mail merge, you are doing a simple form of variable-data printing.These days, variable-data printing can go far beyond printing different names and addresses on a document. There are systems that let you insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . . and more. The concept of creating variable-data documents has been extended to non-paper documents such as PDF documents and HTML documents. The term “variable-data printing and publishing” (or just “variable-data publishing“) encompasses both paper documents and on-line documents. |
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Variable-data printing and publishing is known by several other names. Some of them are:
Because variable-data printing/publishing systems are often used to create documents for promoting and selling products & services, the terms
are often used in connection with variable-data printing/publishing technology.
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Content Borrowed from Citation Software Inc FAQ’s Page Here. Since it seems to be much more perfect explanation for our needs. Thanks to Citation Software Inc.
I provide this article to give much more awarness among people. In interviews i was been quite asked like ” What is the need of VDP?, since the same we can do with Crystal Reports and Reporting Services etc.” . But i was just trying to explain it was not just a reporting solution or generating print or pdf files.
It’s new age way of publishing articles / magazines / booklets etc. Desktop publishing has went a way beyond from Photoshop to VDP, Variable data publishing. VDP solutions automates the publishing of required documents with variables data for thousands and millions of print ready copies in seconds or minutes. This makes the FASTER and COST EFFECTIVE publishing of documents.
I have been working with VDP solutions for last 3,4 years and some times have to face questions like above in some interviews. I belive this article will generate some awarness among very few people atleast.
Have Happy times!!!!!..
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